1 hour ago · Amazon has announced a new ‘Prime Video Ultra’ streaming plan launching next month that replaces the current ad-free tier and includes more features, but at a higher price. Prime Video . 19 hours ago · Amazon announced Prime Video Ultra on March 13, replacing its Ad Free subscription on April 10, 2026. The new $4.99/month tier includes 4K/UHD, 5 streams, and 100 downloads. 3 hours ago · The Prime Video Ultra subscription is in addition to the cost of the required membership to Prime, which is currently $14.99 per month or $139 per year in the U.S.
1 hour ago · Amazon has officially introduced Prime Video Ultra, a new ad-free tier at $4.99/month, enhancing streaming with 4K quality and more downloads. 2 hours ago · The cost of streaming Amazon ‘s Prime Video service without ads is about to go up a bit. Amazon said Friday that it is rebranding the ad-free tier of Prime Video to “Prime Video Ultra . 2 hours ago · As part of the price hike, Amazon is rebranding the ad-free tier as "Prime Video Ultra," and said it's adding more features to the subscription, like the ability to watch content on five devices .
Amazon (AMZN) said Friday its ad-free Prime Video subscription plan will be rebranded as "Prime Video Ultra" from April 10, and users will be charged separately on top of their existing membership . 1 hour ago · Starting on April 10, Amazon Prime subscribers will pay $5 per month for ad-free Prime Video without ads, up from the current $3 per month on top of their Prime subscription, Amazon . 2 hours ago · It's getting a large price increase to $5 per month, and moving forward, it'll be called Prime Video Ultra. Remember when Prime Video was free and included with your Amazon Prime .
3 hours ago · With all the other streaming services announcing big changes, Prime Video couldn't miss the opportunity to do the same.
- Amazon announces ‘Prime Video Ultra’ with higher price.
- Amazon has announced a new ‘Prime Video Ultra’ streaming plan launching next month that replaces the current ad-free tier and includes more features, but at a higher price.
- Amazon Prime Video Ultra Is Replacing The Ad Free Plan On April 10.
Amazon announced Prime Video Ultra on March 13, replacing its Ad Free subscription on April 10, 2026. This indicates that "prime video ultra" should be tracked with broader context and ongoing updates.
Amazon Prime Video Ultra Ad-Free Tier to Cost $5 per Month in U.S. For readers, this helps frame potential impact and what to watch next.
FAQ
What happened with prime video ultra?
The Prime Video Ultra subscription is in addition to the cost of the required membership to Prime, which is currently $14.99 per month or $139 per year in the U.S.
Why is prime video ultra important right now?
Amazon rebrands, raises price of Prime Video ad-free tier.
What should readers monitor next?
Amazon has officially introduced Prime Video Ultra, a new ad-free tier at $4.99/month, enhancing streaming with 4K quality and more downloads.
Sources
- https://9to5mac.com/2026/03/13/amazon-announces-prime-video-ultra-with-higher-price-new-features/
- https://artvoice.com/2026/03/13/amazon-prime-video-ultra-is-replacing-the-ad-free-plan-on-april-10-and-here-is-everything-that-is-changing/
- https://variety.com/2026/streaming/news/amazon-prime-video-ultra-no-ads-price-increase-1236687124/
- https://www.consumeraffairs.com/news/amazon-rebrands-raises-price-of-prime-video-ad-free-tier-031326.html
